课程简介

本课程由品牌与市场策略顾问Mara Chen主讲，长期参与多个热门项目的叙事打造与市场起盘工作，深知社区动员与资金情绪背后的运作机制。课程聚焦“项目故事力”在Web3世界中的影响力，从叙事设计、视觉锚点、时间节奏、社群制造话题等方面入手，讲解一个项目如何从冷启动到引爆注意力。适合项目创始人、内容运营者和市场策略人员系统学习，打造具备话题穿透力的加密叙事体系。 This course is taught by Mara Chen, a brand and marketing strategy consultant who has long been involved in crafting narratives and launching multiple popular projects, with deep insight into the mechanisms behind community mobilization and capital sentiment. The course focuses on the impact of “project storytelling” in the Web3 world, covering narrative design, visual anchors, timing and pacing, and community-driven topic creation, explaining how a project can go from cold start to capturing attention. Suitable for project founders, content operators, and marketing strategists looking to systematically build a crypto narrative system with strong topical impact.

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